Salone del Mobile Milano 2016

'Maybe blue would have been better' is the title of our upcoming exhibition together with Studio Jeroen Wand during the Salone del Mobile from April 12-17.

The process of making something is full of dilemmas, questions and decisions. By only viewing the end result the audience often doesn’t come to know what has happened before, what has passed. Doubt, uncertainty and hesitation are crucial moments in a design process. It’s these turning points, when the object is not yet completely there, that are primary and valuable. By putting the process forward, and asking whether it should have been blue, the focus does not solely lie on the moment and object in front of you, but also on what has been and what is still to come. 

Location: Prometeo Gallery, Via Ventura 3, 20134 Milan. Opening times: Daily 10.00 – 20.00. Sun. 17 Apr. till 18.00. Opening evening: Wed. 13 Apr. 20.00 – 22.00. 

This exhibition is supported by Creative Industries Fund NL.

Graphic design: Staynice

Graphic design: Staynice