Broeinest Eindhoven

Year: 2017
Commissioned by: Baars & Bloemhoff 
Exhibition space: 700 m2
Materials: plywood & mesh fabric
Art direction: Raw Color
Signing: Raw Color
Photography: Ronald Smits

For Dutch Design Week 2017, Studio Mieke Meijer transformed Broeinest Eindhoven into an exhibition space where visitors could explore products and materials by Baars & Bloemhoff, Spectrum, Modular Lighting Instruments, Barrisol, Busch-Jaeger, Interface and Forbo Flooring Systems.

Artdirectors Christoph Brach and Daniera ter Haar from Raw Color made a division between final products and (raw)materials to give to visitor an insight in the processes and materials involved in the production of the presented products.

In the same space the third edition of Transitions was presented with new designs by six talented designers based on materials from the Baars & Bloemhoff collection.