During the 4th edition of Saudi Design Week from October 4-8 in Riyadh, Studio Mieke presents her work as part of NE-AR, a bridge-building initiative between the Netherlands and the Arab world. On the 7th of October they also do a workshop for (product) design students, young design professionals and start-ups. The objective is to ideate, design, describe, evaluate and discuss a business strategy using the business model canvas.
Since 2012, NE-AR has been initiating a network of like-minded designers by facilitating exhibitions, lectures and workshops. As an intermediary between the Netherlands and the Arab world, we empower people and organisations to work across cultures and to learn from each other’s perspectives and experiences.